The Marriage behind a Magazine: An Interview with Edible Vancouver...

 By Haley Cameron Photos by Rosanna Goncalves   When Debbra Mikaelsen, Editor-in-Chief of Edible Vancouver, was nominated for Best Local Advocate in B.C.’s first annual We Love Local awards last summer, she immediately requested the nomination credit the magazine instead. It’s this exact sort of humility that stands out when I sit down with her and husband/Publisher, Philip Solman, to learn more about the publication they’ve raised as their child over the past six years.   In the end Edible Vancouver was credited – and as winner of the category no less. Phil explains that their mission is ultimately to connect people who eat with people who produce and distribute food locally. While admittedly proud of the Best Local Advocate title, the approachable couple behind Edible Vancouver’s success avoids most public recognition. “We’re just not that interesting,” quips Debbra, as her partner explains that they’ve always wanted the brand to stand on its own. “We tend to shy away from the spotlight. We decided early on that there wouldn’t be any faces in the magazine,” he explains, and flipping through the beautiful Almost Spring 2014 issue I realize Debbra’s Editor’s Note is void of the expected headshot. “It’s not the Phil and Debbra show,” she says. But the pair agreed to share their own story in hopes of expanding knowledge of their product; one which has already achieved incredible growth since its 2007 naissance.   When the couple decided years ago that they wanted to work together, neither one was aware of the Edible Communities association that publishes numerous North American titles under the same ‘shop local, eat organic’ premise. Phil had been working with a non-profit society, We Are What We Do, when he was first exposed to the franchise. Through his non-profit...